I have over 18 years of creative experience providing graphic design
and art direction; bringing a tremendous amount of organizational, managerial, creativity and design knowledge to projects.
I have extensive knowledge and experience working in the retail industry creating in-store visuals as well as the production of retail catalogs. Since 2013, I helped in the rebranding efforts at RadioShack as the Graphic Design Manager in the Marketing Department. I developed instrumental in-store programs for RadioShack like Fix It Here!, a mobile device repair service, and the launch of in-store POP in a select interactive concept stores. I traveled the US, visiting stores during new program launches to help stores implement POP. Previous to RadioShack, I worked for 3 years creating visual designs for JCPenny stores as an Art Director. My additional background experience also includes operating my own design firm as a Creative Director in Dallas from 2003 to 2010. We worked with the Neiman Marcus advertising group for 7 years to produce 11 annual issues of "the book" catalog as well as several other direct mail publications. My role entailed working alongside key team members at Neiman Marcus such as the Design and Creative Directors to build mechanical files, assisting the senior account manager in preparing each issue for buyer sign-off, and working with the production department in finalizing print ready files.
I also have experience in the restaurant industry with menu design, nationwide menu roll-outs, and menu/beverage promotions.
My branding background for both small and large sized companies includes logo design and development; corporate identity packages with letterhead, envelope, business card; as well as other printed collateral such as trade show displays, brochures, and packaging.
RadioShack, Fort Worth, TX
Graphic Design Manager
2013 – 2017
Direct, develop, and design graphic programs for merchandise, trend, and launch-specific programs to maximize sales and increase brand awareness. Partner in creative strategy to achieve design goals as it relates to in-store experience, brand DNA, social branding/awareness, online, and post-sale packaging. Art direct photo shoots and manage staff, freelance teams, production schedules, and vendors to meet timelines and budgets..
JCPenney, Plano, TX
Art Director/Visual Display Sr. Specialist
April 2010 — 2013
Concept, design and execute in-store visual graphics, special promotions and displays. Plan, attend and direct photo shoots. Present and attend client reviews. Concept 3D visual store elements. Work with vendors on material options and budgets. Implement store executions by setting visual displays in test stores. Render visual elements for use in visual set guides. Build mechanical files. Manage freelance teams.
Rhumb Designs, Dallas, TX
April 2003 - January 2010
Accounts included Neiman Marcus, SimpliciTea, Techway, Institution Solutions, and DaVinci Custom Homes.
The Thomas Agency, Dallas, TX
Senior Graphic Designer
July 2001 - May 2003
Accounts included TGI Fridays, Furr's Family Dining, and Ghirardelli Chocolate.
The Wittman Group, Dallas, TX
September 2000 - May 2001
Accounts included Reebok, Centex Homes, Junior Achievement, and First Extended Service Corp.
Propel Group, Dallas, TX
July 1998 - September 2000
Accounts included Amresco, Cook Children's Hospital, Neiman Marcus and HatCo.
University of Texas Arlington
BFA in Graphic Communications